Low Cost
As we touched on before, traditional advertising, such as TV, radio, or billboards, can cost thousands (if not millions) of dollars. As a small business, the majority of your funds need to be invested into things like buying inventory, paying employees & vendors, or buying equipment. For this reason, investing in a low cost vehicle wrap is a great way to get marketing exposure while staying on budget.
Strategic Targeting
Another benefit of car wraps is that you can decide exactly where the car advertisements will go and customize exactly what is on them. Whatever your target market is, driving on city streets, expressways, or local neighborhoods is a great way to get exposure. For example if you own a nightclub, you may want to drive your wrapped vehicle through college towns and at universities to reach the younger crowd that makes up a large percentage of your target market.
Unavoidable Advertising
Many forms of advertisements are easy to avoid. Turn off the television and you won’t see commercials, change the station to avoid radio advertisements, or install ad blockers for Internet ads. Car wraps on the other hand are hard to avoid or ignore. These attention grabbing “ads” are often brightly colored and interesting to look at while sitting in traffic, walking on the side of the road, or stopping at a light. You can’t deny that you haven’t stared at a wrapped vehicle driving down the road and found out what business drives those interesting cars!
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